The Big Ink Rip Off

Why is printer ink so expensive....Can Printer Inks Really Cost More Than Vintage Dom Perignon Champagne?

It may sound ridiculous but the answer is yes! We originally found this article in 2003 and quite frankly aren't that shocked it's still going on. This sharp practice has got to stop & printer manufacturers failings are still being highlighted in 2021, by the BBC and Which? again!

Which? - The cheap ink that printer firms don’t want you to use.

(Published 23/07/2021)

BBC News - Printer ink pricier than champagne finds Which?

(Published 24/07/2021) 

Which? Magazine was reported in the press to have found that many inkjet and toner cartridges would have been up to seven times cheaper if filled with vintage Dom Perignon champagne! Not unsurprisingly, the magazine recommended readers find compatible re-manufactured printer cartridge alternatives. 

“Ink for printers is 7 times the cost of vintage champagne, and many cartridges say they are empty long before they are”
Daily Telegraph 3rd July 2003

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“Typical replacement cartridges cost about £1.70 per millilitre compared with Vintage Dom Perignon at £0.23 per millilitre”
Evening Standard 3rd July 2003

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“Consumer watchdogs single out Epson printers for most criticism”
Daily Mail 3rd July 2003

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“We've long attacked printer manufacturers for ripping off customers, but hopefully this alarming comparison will give customers good enough reason to fight back”
Daily Mirror 11th July 2003

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“Customers get a raw deal when it comes to ink used in printers... It recommends people buy generic cartridges which are often half the price of branded products”
BBC News 3rd July 2003

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Since 2000, IJT Direct Ltd has continued to be the best, dedicated re-manufactured printer cartridge supplier in Britain. Providing top quality, fully warranted printer ink and laser toner cartridges, helping home users, small business, large corporate, education, NHS and government bodies slash their printing costs by up to 75% - all without jeopardising print quality. Servicing over 250,000 customers, IJT Direct doesn't sell “cheap printer cartridges” - it sells the best quality at top value for money, with over 3 million IJT branded cartridges sold a year!

If you are looking to save money on your printer consumables, then buy your ink or toner printer cartridges from us.

Perhaps you are looking for a new printer with cheap running costs? We can help - we're the experts on printer deals!